You can read every review, rundown and spec sheet for a vehicle before you purchase it, but the only way you will know that a certain car, truck, or SUV is right for you, is to get into the driver's seat and take it for a spin. At least that is the thinking behind Chrysler's current marketing strategy. Teams from each Chrysler brand are constantly making stops around the country, bringing the driving experience to consumers who have never considered things like off-roading. This way the true nature of new Chrysler Dodge Jeep and Ram vehicles can really be put to the test.
Each brand under the Chrysler umbrella appears to have its own traveling test drive team that practices Chrysler's new "Butts-in-Seats" marketing strategy. For Dodge, there is the Dodge Booster Club that travels to almost 250 high schools every year, and donates $20 to local sports teams for every person that takes a test drive in a vehicle like the Dodge Challenger.
For Jeep, there is the Camp Jeep program that brings an off-road test track with them to Auto Shows around the country. Show goers can get behind the wheel of a Jeep Wrangler and take it over boulders, inclines and other variable surfaces.
Chrysler and Ram both have similar programs that do laps around the country tempting drivers into hopping behind the wheel for a taste to Chrysler engineering.
Of course anytime a driver in Trenton, Doylestown, or Norristown wants to take a test drive in any of these vehicles, all they have to do is visit us at the Fred Beans Chrysler Dodge Jeep showroom and speak with our staff. Located at 858 N. Easton Rd Doylestown our dealer serves area drivers with excellent auto sales and service.